Forms of subliminal advertising

Subliminal advertising is words, images or sounds that appear in television, radio commercials, print media, movies or recorded music that aren’t usually seen or heard because they are integrated below the threshold of perception or awareness. The primary goal of subliminal advertising is to promote the sale of specific commodities or services. It is generally used as a basis for consumerism. Subliminal advertising comes in many forms be it radio, magazines, newspapers with television being the most prominent in its field.

Flash messaging is a common technique of subliminal advertising where the viewer is influenced by messages or images that are displayed for a very short period of time. One of the most well known methods is the “before” and “after” scenes where a comparison is made between a terrible picture and a beautiful picture. But the most cunning way of subliminal advertising is to influence the buyer’s emotions. This is where the advert subliminally tells you that the only thing necessary to get all the joys in life and important values is by the acquisition of a particular product.

Forms of subliminal advertising:

• There was a time that rock music came under fire because messages of words or phrases were recorded backwards that had the potential to corrupt the youth. The listener wasn’t consciously aware of these messages but was still heard by the subconscious.
• Product placement in films is also a popular use of subliminal advertising. For example the movie Spider Man where several scenes take place between buildings hung with ads. If you really focus you’ll see the backdrop of advertisements specifically placed to promote a particular company’s brand who has paid a huge sum of money for it.
• Some colours have been found to influence consumers subconsciously to shop more or associate the specific colour used with the particular brand advertised although the colour has nothing to do with the brand. This technique is often used in television, movies and print media.

Similarly, subliminal advertising can be used in balloon advertising and blimp advertising by the use of colour to stimulate brand recognition. Don’t spend thousands of money on traditional advertising strategies formulated by advertising agencies. You will end up spending a fortune reaching half the target market you could have reached through balloon advertising.

For a wide variety of balloon, advertising blimps and inflatable advertising contact Zeppelin. Zeppelin provides outdoor balloons in all sorts of designs and sizes for event advertising to company advertising.