Many of our clients have voiced their needs for storage, cleaning and repairs of their inflatables after and between events so we will now be offering this as an additional service.

Our new address will be Unit 2, The Precinct, Arbeit Street, Strydom Park  087 985 2427.

Duncan Boggett

Wind farms could become a thing of the past if a blimp-like power generator takes off.

Altaeros Energies, a U.S wind energy company formed out of the Massachusetts Institute of Technology, announced that it has successfully generated energy from 350 feet up with an automated prototype of its airborne wind turbine (AWT).

The completed commercial version would rest at 1,000 feet, where winds are stronger and more consistent, according to Altaeros Energies.

The company reports that AWT achieved several key milestones.

It lifted a top-selling turbine to produce over twice the power at high altitude than generated at conventional tower height and landed again in an automated cycle.

The turbine was successfully transported and deployed into the air at Loring Commerce Center in Limestone, Maine, from a towable docking trailer.

Altaeros says that because its product would harness higher-altitude winds – up to five times stronger than those reached by tower turbines – it would reduce energy costs by up to 65 per cent and reduce installation time from weeks to days.

In addition, it is designed to have virtually no environmental or noise impact and to require minimal maintenance.

The Altaeros AWT will displace expensive fuel used to power diesel generators at remote industrial, military, and village sites.

In the long term, Altaeros plans to scale up the technology to reduce costs in the offshore wind market.

‘For decades, wind turbines have required cranes and huge towers to lift a few hundred feet off the ground where winds can be slow and gusty,’ explained Ben Glass, the inventor of the AWT and Altaeros Chief Executive Officer.

‘We are excited to demonstrate that modern inflatable materials can lift wind turbines into more powerful winds almost everywhere – with a platform that is cost competitive and easy to setup from a shipping container.’

The AWT uses a helium-filled, inflatable shell to ascend, with strong tethers holding it steady and sending electricity down to the ground.

• Never stop – before, during and even after the event took place you should be making people talk about it. Pre-event marketing helps to attract people and get the word out; event advertising during the event helps to draw more people to the cause and post-event advertising makes sure everyone knows what they missed so that they will be sure not to miss it again.
• Do it big – if you fail to reach masses of people, your event would definitely look bad. If you’re going to invest in event advertising, do it well!
• Do not compromise – reaching the masses should not be done by using the cheapest of means. Low quality flyers will make the event look cheap and buying an inexpensive radio slot means that few people will even hear it.

Event advertising is definitely a speciality of Zeppelin. The professionals at Zeppelin have been in the event advertising industry for over three decades and can help you make yours a success by creating  one-of-a-kind advertising balloon for your big day. Contact them today for an extensive quote or information regarding their inflatable products. Your event advertising campaign needs Zeppelin to help you overcome the usual mistakes made by organizers and promoters.

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Airspace is not only for colossal enterprises as there are definitely alternatives that include smaller sizes. Tips to remember when you are considering buying a giant advertising balloon:

• Long term projects – your giant advertising balloon is not a once off marketing initiative that you only have in the air for an odd week. They are made for consistent use so it can become a part of the skyline.
• All you need is a logo – some say that it does not make sense as there is not much space to be used on an advertising balloon. The truth is, all you need to get people to see is your company logo – that is what sticks with them! Face it, how many messages do you actually read per day?
• Obstructions block it – it is true that there might be a building that blocks it when you are close to the city centre. Your giant advertising balloon would however reach further to the suburbs and open areas where the masses live.

When you want to advertise do it properly, think long-term. Contact Zeppelin today to get more information on how a giant advertising balloon could benefit your organisation!

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• Business advertising – the sidewalk is a space that should be utilised. You can attract a lot more customers by placing advertising inflatables outside your business.
• Event advertising – Advertising inflatables help with media publicity so that all the videos and photos taken at the event will have some advertising in the background.
• Political campaigns – why not bring the joy and happiness of advertising inflatables into the more serious side of society? It would be a great addition to any campaign and might even help take the edge off a very serious concern.
• Sport – every arena, team or sport has some sort of iconic imagery or mascot. Why not get some great exposure by adding an advertising inflatable next to the field during matches and sport days.

Zeppelin has been in the marketing industry for over 30 years! With more than 10 000 advertising balloons under the belt you should definitely not hesitate to contact them for some advice, hints or tips. The friendly staff will be more than willing to set you up with an accurate quote and give you more information with regards to your future investment.

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Each business owner and marketing manager should ask themselves the following question “when last have we revamped our company’s marketing?” Most probable too long ago as many businesses get comfortable in a certain segment, the fact of the matter is that there is always more market share to be conquered. Advertising blimps are a very prominent way to get your logo in the view of the local consumer on a daily basis. Myths surrounding advertising blimps include:

• They are way too expensive – the problem with business owners is that they say an advertising blimp does not fit into their budget – they usually look at the purchase out of context. Once you realise what you are purchasing it really does justify the expense.
• You can only use them for a single season – this is not true as quality advertising blimps are made to withstand the test of time. A good advertising blimp will last you many seasons IF you take proper care of it and follow all the instructions correctly. They are made from a high strength material that can withstand the beating given by the elements.
• Blimp designs are limiting – this myth is stumped by the evolution in technology. Any logo, design or phrase can be edited in such a way that it uses the maximum amount of the space on your advertising blimps.

Contact Zeppelin today – the best advertising blimp specialists. The professionals at Zeppelin can help you change the way you have been thinking about marketing with a quick e-mail/phone call.

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• Shop around – outdoor advertising that involves billboards can get very expensive, very quickly. Shop around for opportunities on alternate routes or alternate methods (temporary blow up billboards are becoming increasingly popular).
• Remember your marketing goals – for some companies it might make more sense to stick up a few thousand low quality posters instead of renting a single billboard on a popular highway. Remember who your target audience is!
• Look to the sky – the sky is literally the limit when it comes to outdoor advertising. Think of more unconventional ways to stand out above the rest. This could include urban art that blends in with the scenery or something literally in the sky like a giant advertising balloon.
• Quick catch factor – at best people will only look at your advertisement for a few seconds. Make sure you capture attention quickly and convey an entire message in a few brief words.

Zeppelin is a specialist when it comes to outdoor advertising as they have more than three decades of experience with regards to creating advertising balloons. Contact them today to find out how you can take your business’ marketing to the sky.

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• Time – it is never too early to start your event advertising efforts, plant the seed as early as possible.
• Consistency – you don’t have to go ‘all out’ to promote the event every single day, just make sure you have a plan that clearly states the event advertising schedule.
• Event advertising schedule – do not merely take the advertising of an event as it comes your way, plan every stage of the happenings prior to the event. If your budget allows it, your event advertising schedule can include various phases (initial introduction, one month before; one week remaining) and different mediums.
• Centralised message – this could also be known as your event advertising theme, tag line or catch phrase. Your marketing efforts need to have what is known as a ‘golden thread’ that ties all the different pieces together.

You will most probably be outsourcing a number of phases, consider companies with credible experience. Zeppelin has taken over the advertising sector with their ability to create a variety of customised blimps which are also known as advertising balloons. See how Zeppelin can assist in making your event advertising a success.

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